Google Analytics is a comprehensive web analytics platform that provides detailed insights into website traffic, user behavior, and conversion metrics. It serves as the industry standard for tracking and analyzing digital marketing performance across websites and mobile applications. The platform offers real-time data tracking, audience segmentation, and conversion funnel analysis to help businesses understand how users interact with their digital properties. Features include custom dashboard creation, goal tracking, e-commerce analytics, and integration with Google's advertising ecosystem including Google Ads and Search Console. Google Analytics is designed for marketers, business owners, and data analysts who need to measure website performance, optimize user experience, and make data-driven decisions. The platform supports advanced features like custom dimensions, calculated metrics, and API access for enterprise users. With its robust reporting capabilities and seamless integration with other Google services, Google Analytics has become an essential tool for digital marketing optimization and business intelligence across organizations of all sizes.